Zip Dee Awnings - Chicago

Zip Dee had been around for a long time. They were universally regarded as the best awnings available for RVs. But they had run aground under bad management...until three former employees bought the company. We did a series of print ads inspired by real customer stories to reintroduce Zip Dee to the world. And as a result, they posted their first profit in over 5 years.

Strategy: Zip Dees are essential to the RV experience.

I did the brand positioning work and did the AE work. The agency is Meyers + Partners, and Jim Gasper did the Creative Direction/Retouching/Photography, while Greg Beers wrote the ads.

"Really Good Awnings" Print Campaign: