Train Strong - Atlanta
Train Strong is a total-body fitness service company based in Atlanta, Georgia. They had a great "boot-camp"-like concept that was really helping people get fit. Unfortunately, they weren't getting enough of the right kind of attention.
My friends and I were fortunate enough to be able to help them out. The work we did included brand strategy work at the outset, to get Train Strong on the right path, as well as a full range of executions, from web, to print, to brochure collateral and even the design of a merchandise line. I continue to provide consultation to Train Strong on a freelance basis.
I was the brand/digital strategist, copywriter and account executive for this work. I did not actually do any of the design, nor the web programming.
trainstrong.com:
Ads:
Handouts:
