Tag Archives: world book

Success of an idea for World Book

In January, Meyers + Partners did some B2B advertising work for World Book encyclopedias. It was a fun project. They had this new, super-advanced online encyclopedia program called World Book Advanced and we were tasked with doing a series of print ads that would get librarians to buy the product. It was competitively priced, and […]

Posted in Ideas | Also tagged , , , , | Comments closed