Tag Archives: planningness

The Experimentation Imperative

The Experimentation Imperative View more documents from Clay Jones. Here’s the deck I presented this weekend at the Planningness Conference. In a nutshell: The “place” where we all work is extraordinarily complex, difficult to understand and control I think, at least, we can look to the weather modification field for some signals as to what we should […]

Posted in Digital Thinking, Speaking | Also tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

The Experimentation Imperative, v1

I’m talking this week at the Planningness Conference in San Francisco. I’m talking about the experimentation imperative within digital marketing agencies. I’m talking about how traditional advertising got to be good, and how we can all work to improve digital marketing/advertising/whatever. I’m also going to talk about two really interesting tropical storms. You’ll have to wait until later […]

Posted in Digital Thinking, Speaking, Wading | Also tagged , , , , , , , , , | 3 Comments