Tag Archives: marketing

What do you care about?

This is just a model. And it breaks (maybe) if the product and the marketing are one in the same. And it certainly isn’t meant to say that marketing people/marketing departments shouldn’t care about marketing. But if you look at a company as a whole, and all they really care about is marketing… I don’t think that’s […]

Posted in Wading | Also tagged , , | 3 Comments

Countering my own point

Posted in Digital Thinking, Ideas | Also tagged , , , , , , | 5 Comments

Age of Conversation 2

So a while back, I signed-up to write a chapter in the upcoming sequel to Age of Conversation. The topic is “Why Don’t People Get It?” and I’m writing in the section, “A New Brand of Creative”. Here’s the description of the section, provided by our fearless leaders, Drew McLellan and Gavin Heaton: With the changes […]

Posted in Age of Conversation | Also tagged , , | Comments closed

Lo-Fi Blog 4

Nod to Noah.

Posted in Branding, lofiblog | Also tagged , , , , , , | 14 Comments