Tag Archives: industry-average click-through rates

Thinking about banner ads and birth control

I made this after posting this on Twitter.
Early yesterday morning, on my weekly train ride up to Milwaukee, I was thinking about the state of online advertising, missed forecasts at Yahoo!, and what could be done about it.
In particular, the “industry average” click-through-rate on standard display advertising gets me pretty fired up. Combine that with banner blindness […]

Posted in Advertising, Digital Thinking, Media | Also tagged , , , | 6 Comments