Tag Archives: digital strategy

The Experimentation Imperative, v1

I’m talking this week at the Planningness Conference in San Francisco. I’m talking about the experimentation imperative within digital marketing agencies.

I’m talking about how traditional advertising got to be good, and how we can all work to improve digital marketing/advertising/whatever.

I’m also going to talk about two really interesting tropical storms.

You’ll have to wait until later to see more […]

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Icebergs

It strikes me that many brand sites are a bit like icebergs: cold, dark, sometimes beautiful, and disconnected from the rest of the world.
Which is sad.
The gorgeous photo above is from David Burdeny, which I found on FFFFOUND. The type is Blackmoor LET, and I added the thing that came first to mind when I saw these images.

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You’re This Big Scary Beast

I saw this awesome image last week on Buzzfeed, and I (of course) immediately thought of digital marketing stuff.
As far as I can tell, on the internet, this is a brand’s best case scenario.
You’re this big, beautiful, slightly terrifying beast. Do something cool so your fans want to give you a high-five. And naturally, return the favor.
Photo by […]

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Narrative Suspense and Your Boring Site

Yesterday I was reading a profile in the New Yorker about Ian McEwan. He’s the author of Atonement, among other works, and one of the key features of the profile was his discussion of narrative suspense and how to create it.
Narrative suspense is the thing that makes you turn pages, and while it may be gimmicky—see […]

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On Risotto and good web things

The other night I made risotto for a friend. Risotto, if you’re unaware, is a rice dish with all kinds’a good stuff in it. Sorry for the short description; I’m no Alton Brown. No descriptions of emulsification and lipid profiles here, thank-you-very-much. Also, if you’ve never made risotto, you know there’s a ton of labor […]

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Build one. Implement many.

takemefishing.org is a SWEET site. Extremely well done. As far as design goes, it’s got great detail (every little piece is designed), some cool textures, and does a phenomenal job of incorporating a variety of web technologies into one spot. One of these is the Experience Explorer, shown above. The Explorer gives you a number […]

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