Tag Archives: digital marketing

The Experimentation Imperative, v1

I’m talking this week at the Planningness Conference in San Francisco. I’m talking about the experimentation imperative within digital marketing agencies. I’m talking about how traditional advertising got to be good, and how we can all work to improve digital marketing/advertising/whatever. I’m also going to talk about two really interesting tropical storms. You’ll have to wait until later […]

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You’re This Big Scary Beast

I saw this awesome image last week on Buzzfeed, and I (of course) immediately thought of digital marketing stuff. As far as I can tell, on the internet, this is a brand’s best case scenario. You’re this big, beautiful, slightly terrifying beast. Do something cool so your fans want to give you a high-five. And naturally, return […]

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