Tag Archives: creativity

Design Synthesis and Creative Thinking

By Clay Parker Jones | August 6, 2009

Jon Kolko - Design Synthesis from Interaction Design Association on Vimeo. Definitely worth a watch. I found this just after I moved to NYC as I was traipsing about the design-related portion of the internet, and found it plainly fascinating. I’m trying to use it to help me frame “What I Do” so that I might explain […]

Posted in Ideas, Inspiration | Also tagged , , , , , , , , , , | 2 Comments

Richness and Remixing – Comcast “Dream Big”

By Clay Parker Jones | March 8, 2009

Two points. One: There’s a lot to like here. And today, you need a lot to like to be even liked a little. When you get down to it, with the shifting ways that people consume information, successful ads are really just successful bits of incredibly interesting film. The Comcast work here does focus on the features […]

Posted in Advertising, Cool | Also tagged , , , , , , | 4 Comments

Narrative Suspense and Your Boring Site

By Clay Parker Jones | March 3, 2009

Yesterday I was reading a profile in the New Yorker about Ian McEwan. He’s the author of Atonement, among other works, and one of the key features of the profile was his discussion of narrative suspense and how to create it. Narrative suspense is the thing that makes you turn pages, and while it may be […]

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On Stickiness

By Clay Parker Jones | July 31, 2007

As ad-folk, we’re always trying to come up with ways to make things sticky. We want viral videos to gain traction. We want people to stick around on our site and read our content. And we want to come up with radical ideas that become public sensations. With Made to Stick on shelves, and “Stickiness” […]

Posted in Branding, Inspiration | Also tagged , , , , , | 12 Comments