Tag Archives: clay shirky

On Super-Users and Self-Selecting Networks

Digital Media isn’t Mass Media for Cheap Desire Paths: Branding for Digital Lives Two decks that you probably ought to read. The first is from Bud Caddell. It’s about a better perspective for businesses to take in their approach to goal-setting for the web. Key takeaway: “Quit buying eyeballs, start earning whole fans. Viewers come and […]

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The Interwebs Presentation

The Interwebs View SlideShare presentation or Upload your own. (tags: internet marketing) I’m giving this presentation today at a lunch-and-learn at Hoffman York’s Chicago office. I do a lot of talking about the internet, usually in a really unstructured way (which suits me), and I’m looking forward to seeing how I do with some guidelines. […]

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