Tag Archives: banner ads

The Experimentation Imperative

The Experimentation Imperative
View more documents from Clay Jones.

Here’s the deck I presented this weekend at the Planningness Conference. In a nutshell:

The “place” where we all work is extraordinarily complex, difficult to understand and control
I think, at least, we can look to the weather modification field for some signals as to what we should be looking at
We need to […]

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Thinking about banner ads and birth control

I made this after posting this on Twitter.
Early yesterday morning, on my weekly train ride up to Milwaukee, I was thinking about the state of online advertising, missed forecasts at Yahoo!, and what could be done about it.
In particular, the “industry average” click-through-rate on standard display advertising gets me pretty fired up. Combine that with banner blindness […]

Posted in Advertising, Digital Thinking, Media | Also tagged , , , | 6 Comments