I don’t know if this is helpful or funny, or both.
My pal John asked for my five best deck-making rules for newbies. Here’s what I emailed him, cleaned up a bit (language):
I’m not sure jokecraft is a word, but perhaps it should be.
Via Russell Davies, via the New York Times, I give you Jerry Seinfeld on his process for developing and refining a joke. It’s fantastic.
And in typical fashion, Mr. Davies has come up with something that I’ve been recycling/retelling to people near constantly over the last week: “It’s not complicated, it’s just hard.” (NB: complicated ≠ complex, and complex probably = hard. Right?)
And if you think about that for a minute, and read/believe in the thesis of this piece by The Economist on the end/slowing of innovation, you’d start to think that everything around us, everything that we do, isn’t nearly as complicated as it’s made out to be. It’s just hard to do right.
Not sure why, but this video popped into my head a few times recently. It’s worth a watch.
I’ve mentioned this before, but one of the core things I’m looking for in a Strategist is taste. And the shortest path to having great taste is having a really refined sense of empathy. My hypothesis is that you’ve got to train for it, too.
Do your strategies stretch out 120 years?
Didn’t think so.
This was drawn up in the 1980s by Rockwell International. It’s epic. And there’s too much here to go through, so I’ll encourage you to download the PDF, and start at a box that interests you, and work backward.
Have a great weekend.
Via the brilliant Josh Green.
Click to enlarge.
I love it when companies do things like this. They’ve been putting this kind of content up for a couple years now, and this seems the most realistic of the bunch, especially because it’s more about increased computing power (free-glide landings and enhanced, tighter routes) than massive changes to materials science.
We were at the south end of SFO’s long runways (28L & R) and this UAL 777 made the turn to get into takeoff position.
And then all of a sudden, this AF A340 appears out of nowhere (you can see how foggy it was in the previous picture). It hits the gas and goes around for another chance at landing. I have no idea if the pilots just got spooked or if I nearly saw Tenerife 2.0.
It was foggy.
There’s the AF A340 from before, finally landing.
I love seeing 747s take off.
And then – this time with empty runways – this BA 747 appears out of the fog and has to go around. This was the first time I’ve seen one plane abort a landing, let alone two.
Meanwhile, I thought this was cute.
And the BA came around for a successful landing.
So much truth, so much inspiration.
I don’t put much stock in the “sleep is for the unsuccessful” thing, but the idea that the best in every field work hard to perfect everything, every little detail, everything to the work…man, that’s powerful stuff.
I remember in college we used to really think about this kind of thing: managing our sleep, managing our food, the timing of our workouts, the people that we ran with, the order of operations for optimal race and workout days…everything was considered and pretty much mandated by a coach.
Since entering the adult work world, I’ve never once thought that way. Let alone lived by life with that kind of focused method.
Which is pretty weak, if you ask me.
I suppose most people, including myself, think “that kind of intensity is for professional athletes.”
Again, weak. Some folks in the creative and strategic world get paid like professional athletes, and their careers are significantly longer.
So my question, I guess, for myself and anyone who feels like being inspired today: where’s the focus?
Found via Mr. Plett.
I rather like this as a resolution for 2012.
Found in an email from Best Made.