Category Archives: Speaking

SXSW: People are Stupid, and How to Fix Them.

Alex and I got accepted at Web 2.0 Expo, and in that fit of excitement, we came up with an idea for a SXSW talk. We’re calling it: “People are Stupid, and How to Fix Them.” Our over-dry description of the discussion: There is nothing more certain than our ability to mess things up. We repeatedly make […]

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The Experimentation Imperative

The Experimentation Imperative View more documents from Clay Jones. Here’s the deck I presented this weekend at the Planningness Conference. In a nutshell: The “place” where we all work is extraordinarily complex, difficult to understand and control I think, at least, we can look to the weather modification field for some signals as to what we should […]

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The Experimentation Imperative, v1

I’m talking this week at the Planningness Conference in San Francisco. I’m talking about the experimentation imperative within digital marketing agencies. I’m talking about how traditional advertising got to be good, and how we can all work to improve digital marketing/advertising/whatever. I’m also going to talk about two really interesting tropical storms. You’ll have to wait until later […]

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