Category Archives: Ideas

Age of Slang, Idea and Design

By Clay Parker Jones | January 29, 2010

A couple years ago, my friend Don and I had an idea while spending way too long debating the origin of a piece of slang.
The idea:
A crowd-sourced slang dictionary that would let you browse your way back through the history of language’s oddities, define terms, and otherwise waste away a workday. Think Urban Dictionary, but for […]

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Design Synthesis and Creative Thinking

By Clay Parker Jones | August 6, 2009

Jon Kolko - Design Synthesis from Interaction Design Association on Vimeo.
Definitely worth a watch.
I found this just after I moved to NYC as I was traipsing about the design-related portion of the internet, and found it plainly fascinating. I’m trying to use it to help me frame “What I Do” so that I might explain it better […]

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Little Red Riding Hood, in Infographics

By Clay Parker Jones | June 26, 2009

Slagsmålsklubben - Sponsored by destiny from Tomas Nilsson on Vimeo.
Not a whole lot to say here, other than:

This is amazing.
This is how I want to present my ideas to people.
This is a lot harder than it looks. Seems simple, but it’s an epic story told by a master information designer/animator.

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Countering my own point

By Clay Parker Jones | December 17, 2008
Also posted in Digital Thinking | Tagged , , , , , , , | 5 Comments

Canadian Club Stache Cards/Stirrers

By Clay Parker Jones | November 21, 2008

Clever! Probably cheap, too.

Nice that they didn’t put their URL on there, just movember.com.

I suppose this is what you’re supposed to do with the stirrers.

Also posted in The Wood | Tagged , , | 2 Comments

Success of an idea for World Book

By Clay Parker Jones | December 8, 2007

In January, Meyers + Partners did some B2B advertising work for World Book encyclopedias. It was a fun project. They had this new, super-advanced online encyclopedia program called World Book Advanced and we were tasked with doing a series of print ads that would get librarians to buy the product. It was competitively priced, and […]

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Charting Peak Marketing

By Clay Parker Jones | December 3, 2007

Some facts:

The number of communities is growing. “Communities” are nations, states, online communities, whatever.
Online communities are self-identifying; there are no immigration costs.
Self-identifying communities enable the creation of better, more targeted marketing materials.
Completely targeted marketing ceases to be “advertising” and is simply useful information, compellingly told: “Peak Marketing”.

Thus:
As communities shrink and multiply, the potential for “peak marketing” becomes higher and higher.

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