These are for Swagger.
And these are for Body Wash.
This one might be the best.
Continued excellence from W+K.
This aired yesterday during (and before) the big Lakers-Cavs Kobe-LeBrawn showdown.
It was preceded by this: Episode 4 in the Most Valuable Puppets (MVPs) series for this season.
So much right about these.
The puppets, which proved to be popular, if ill-fated during last year’s NBA Playoffs—LeBron didn’t make it to the Finals—the lyrics, the length, the cultural references that help […]
Also posted in Digital Thinking, Kicks | Tagged flash development, kobe, lebron, most valuable puppets, nike, nike ad, nike brand, nike marketing, nike microsite, social media fail, transmedia, Twitter, video sharing, wieden+kennedy |
I’m totally in love with this new music video by Wieden + Kennedy Portland, on behalf of Foot Locker and Nike. So many brands have turned to hip-hop to get their message across, but very few have done it so well and with such a nuanced, layered approach. The actual song isn’t half bad; when […]
Posted in Advertising | Tagged chief blocka, dj quik, early '90s rap, fog raw, foot locker, hyperizin', ice-o, music video, nike, nike hyperize, w+k, wieden+kennedy, wieden+kennedy portland |
Thank you, Telebrands, for bringing us two amazing things: a great new product (the Comfort Wipe) and this most excellent infomercial. Let it be known that I’m a sucker for DRTV.
A few highlights:
Microsoft Impact: an underrated font choice.
The release button on the end of the wand: definitely looks durable. That should last
The lack of discussion of […]
Also posted in Nice Products, Product of the Week | Tagged brow beat, charmin, comfort wipe, cottonelle, direct response TV, drtv, infomercial, moistened flushable wipes, slate, things that are obviously awesome, toilet paper, toilet paper innovations, toilet paper wand |
The dude with the timesheets killed me. I love it. And this stopped seven non-ad people dead in their tracks last night as they were leaving after dinner, so I figure it worked. Nice job, Taco Bell.
However, two things:
This world would be better without another portmanteau, this time between two pretty good words: “Break” and “Vacation”.
I love how […]
This is nice.
Anyone who’s ever had an awesome ride home in a random cab, full of friends…we all know it’s the way to roll. Nice way to do the “responsible” ad without feeling stilted.
Agency: Wieden + Kennedy
Dial Hard, featuring Jacques MeQlain.
Vingt-Quatre Heurs, featuring Jacques Baudeur.
And 8 Kilomètres, featuring Lapin. Where “Monte Carlo…et dans la place! Allez lapin!”
Nicely done, Stella. Remaking popular movies into 1960s-style French short films? C’est Brilliant.
Lesson: make cool stuff for the internet, and people will thank you for it.
And the site: Smooth Originals.
New Ad Spaces from Clay Parker Jones on Vimeo.
I saw these ads yesterday on Slate and ESPN.
I noticed some things that are worth noting.
These look to be executed by PointRoll, who likely helped Apple’s web peeps make the ads mess with the stuff in the browser.
Note that the dropdown menus that are being “manipulated” by the ad are still […]
Also posted in Digital Thinking, Media | Tagged 17" macbook pro, apple, display advertising, ford f-150 ESPN takeover, ipod touch, pointroll, slate.com, videoegg, wario shakeit, yahoo! games |
Two points.
One: There’s a lot to like here. And today, you need a lot to like to be even liked a little.
When you get down to it, with the shifting ways that people consume information, successful ads are really just successful bits of incredibly interesting film. The Comcast work here does focus on the features and benefits […]
Writing makes a difference. Show some love to the writers in your life this week, and pray that they give you work like this:
Instead of work like this:
I’m sorry to whoever was involved in this… but I’m just not feeling it.
And to top it all off, I was watching an episode of The Office on Hulu the other […]
