Author Archives: Clay Parker Jones

BMA Reports: New Ideas Feel Like Electrocution

By Clay Parker Jones | March 26, 2009

This is slightly upsetting.
I feel like if you want to change people’s behavior, this is the wrong way to go. The image, headline and everything else in the email are blatantly telling folks that it’s going to be painful, and it’s going to suck.
And, “Everything you’ve been doing to this point has been completely wrong, dummy.”
One of the […]

Posted in Wading | Tagged , , , , , , | 2 Comments

Half Acre Beer Suprise. #goodbeer. Also, UXUP.

By Clay Parker Jones | March 16, 2009

If you’ve been following the UXUP thing, I’ve been talking about a beer-related surprise.
Here’s the idea:

Problem: Existing tools to find recommendations on beers are kinda lame. You might like Beer Advocate’s rating tool, and you might find what you need on RateBeer, but they’re not exactly shining star examples of interactivity.
Solution: Consolidated Twitter beer reviews. Let’s talk about […]

Posted in Beer, Blog Community, Social Media | Tagged , , , , , , , , , , , , | 1 Comment

ESPN Tourney Challenge Interface: Nice.

By Clay Parker Jones | March 16, 2009

Me, this morning: “Ahh. Finally someone has thought about how this kind of thing should work.”
I rather like the main content module on the homepage of ESPN.com. It’s got a lot of flexibility for different kinds of content: video, photos, multiple selectable videos, and pages upon pages of big, pretty multi-media stuff. Feels like this is […]

Posted in Experience Design | Tagged , , , , , , | Leave a comment

The Social Web and B2B Marketing

By Clay Parker Jones | March 13, 2009

So… the following is a draft for a little page-or-so thing I’m writing in re: a position on the social web and its implications for B2B marketing. Warning! There are a few buzzwordy things in the below, and the voice is a lot more professional than I usually prefer. But from what I understand, you’re […]

Posted in Social Media | Tagged , , | 6 Comments

On Super-Users and Self-Selecting Networks

By Clay Parker Jones | March 12, 2009

Digital Media isn’t Mass Media for Cheap
Desire Paths: Branding for Digital Lives
Two decks that you probably ought to read.
The first is from Bud Caddell. It’s about a better perspective for businesses to take in their approach to goal-setting for the web. Key takeaway: “Quit buying eyeballs, start earning whole fans. Viewers come and go, but fans […]

Posted in Blog Community, Digital Thinking | Tagged , , , , , , , | 2 Comments

Apple’s Display Ads: Cooler? Yes. Better? No.

By Clay Parker Jones | March 11, 2009

New Ad Spaces from Clay Parker Jones on Vimeo.
I saw these ads yesterday on Slate and ESPN.
I noticed some things that are worth noting.

These look to be executed by PointRoll, who likely helped Apple’s web peeps make the ads mess with the stuff in the browser.
Note that the dropdown menus that are being “manipulated” by the ad are still […]

Posted in Advertising, Digital Thinking, Media | Tagged , , , , , , , , , | 8 Comments

Lakers/Blazers, Contusions and Durability

By Clay Parker Jones | March 10, 2009

Last night, the Lakers lost big to the Blazers. The Blazers are a fun team to watch — a talented, young group of guys coached into a really watchable brand of ball — and got up big in the first half. They continued their dominance in the third quarter against a positively Van Gundian defensive effort from the Lake-show. […]

Posted in Wading | Tagged , , , , , , | 2 Comments

Richness and Remixing – Comcast “Dream Big”

By Clay Parker Jones | March 8, 2009

Two points.
One: There’s a lot to like here. And today, you need a lot to like to be even liked a little.
When you get down to it, with the shifting ways that people consume information, successful ads are really just successful bits of incredibly interesting film. The Comcast work here does focus on the features and benefits […]

Posted in Advertising, Cool | Tagged , , , , , , , | 4 Comments

Browser Chrome for Sketching, Visio

By Clay Parker Jones | March 7, 2009

I like the internet. You could say we’re friends. Best buds, really. And good friends do nice things for each other. That’s why I like making cool things for the internet.
Here’s the process I follow:
1. Design the framework for an idea
2. Hand that framework to smart creative and development people, watch them make the idea better
3. Work […]

Posted in A Challenge, Digital Thinking, Experience Design | Tagged , , , , , , | 3 Comments

Narrative Suspense and Your Boring Site

By Clay Parker Jones | March 3, 2009

Yesterday I was reading a profile in the New Yorker about Ian McEwan. He’s the author of Atonement, among other works, and one of the key features of the profile was his discussion of narrative suspense and how to create it.
Narrative suspense is the thing that makes you turn pages, and while it may be gimmicky—see […]

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