Reading about the new Kinja yesterday, I noticed that they linked back to this article from 2012. Really good input for discussions on Purpose » Platform.
From the foundation ten years ago, Gawker and its sibling titles were intended to give readers a direct connection to writers — and through them a deeper understanding of events and the way the world works.
That brings us to technology — and the organization’s future. Blog publishing software — first adapted from publicly available platforms and then our own — has permitted much of the editorial innovation we have brought to online media. Spontaneous publishing to a mass audience and measurement of the performance of both articles and contributors: these are just the two of the most profound improvements in process underpinned by our technology effort in New York and Budapest.
But we are still at the beginning of our mission to bring real editorial and commercial conversation to a wider public. Even at Gawker there are interactions — between journalists, sources, protagonists and readers — that never make it to the page.