Why Everyone Wears J. Crew

According to Esquire, J. Crew’s growth in menswear is a result of their pursuit of a business/success truism that is broadly attributed to Kathy Sierra: Make Your Users Awesome.

If you look around Undercurrent on any given day, you’ll see a lot of dudes in J. Crew (or stuff that looks like it came from J. Crew).

We’re pretty close to their Liquor-Store epicenter here in Soho, but there’s got to be something more to it. I suspect the resulting two points from Esquire’s piece on Mickey Drexler and the rise of the Crew are pretty spot-on:

  1. Make clothes that fit.
  2. [In the form of catalogs, partnerships, and digital content] Show men how to wear clothes. Give them options. Make suggestions. Encourage. That sounds about right.

See what I’m talking about.

Add Your Comments

Disclaimer
Your email is never published nor shared.
Required
Required
Tips

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <ol> <ul> <li> <strong>

Ready?