Why Everyone Wears J. Crew

According to Esquire, J. Crew’s growth in menswear is a result of their pursuit of a business/success truism that is broadly attributed to Kathy Sierra: Make Your Users Awesome.

If you look around Undercurrent on any given day, you’ll see a lot of dudes in J. Crew (or stuff that looks like it came from J. Crew).

We’re pretty close to their Liquor-Store epicenter here in Soho, but there’s got to be something more to it. I suspect the resulting two points from Esquire’s piece on Mickey Drexler and the rise of the Crew are pretty spot-on:

  1. Make clothes that fit.
  2. [In the form of catalogs, partnerships, and digital content] Show men how to wear clothes. Give them options. Make suggestions. Encourage. That sounds about right.

See what I’m talking about.

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