Alex and I got accepted at Web 2.0 Expo, and in that fit of excitement, we came up with an idea for a SXSW talk.
We’re calling it: “People are Stupid, and How to Fix Them.”
Our over-dry description of the discussion:
There is nothing more certain than our ability to mess things up. We repeatedly make irrational, ignorant and naive decisions, fumbling through life with a broken compass.
Strangely, technology isn’t helping much. In interactions with people and things through a digital layer, our ineptitude is reaching a zenith. (And we mean more than Fail Blog.) Misplaced passwords, scammyness, broken check-in systems and lost trust are just some of the digital disasters affecting our success as a species.
We will present findings from in-depth interviews, site analytics from major online platforms, digital/real life ethnographic studies, and scholarly works to show how systems continually break under the weight of the human error.
These findings include remedial strategies and design recommendations – from button locations to business structures – to account for the digital dunces of the world.
Who it’s for:
This session will be perfect for anyone who designs things at any level (from user interfaces to user experiences), or considers design an important part of their business. Small business owners, entrepreneurs, media folks, and other strategists will also love the session.
Questions answered:
- What are some common errors that occur within digital experiences?
- What is the state of digital aptitude and how can we design for varying levels of ability?
- How can we take 15 minutes off an airline passenger’s waiting/queueing time with digital?
- What’s wrong with my website visitors and why aren’t they using my site correctly?
- Why is Farmville so popular?
So when the Panel Picker comes out, vote for us!
