Borrowing an idea from Jon Kolko – and an examination of a work he pointed to in a presentation I wrote about a while back – I recently created my first piece of “real” editorial work since college for Canvas8, a subscription-only digital publication out of the UK. Their blurb adequately explains what I was trying to get at:
“Consumers don’t view the world in categories, they see products and services side by side and they compare them, similar or not. Are brands ready to be judged as part of a collective consumer experience?”
Since you can’t read it without a subscription (sorry), I can’t post it here. So this is basically a post for:
- My scrapbook (eek, made the “editor’s choice box!)
- My mom (see above)
- Shameless plug: I wrote the whole thing in Writeminds, and it was awesome!
That’s all. Thanks to Jo, Alex, Ana and Jen for giving me feedback on the idea.
One Comment
woo! congratulations. published ftw.