This is just a model.
And it breaks (maybe) if the product and the marketing are one in the same.
And it certainly isn’t meant to say that marketing people/marketing departments shouldn’t care about marketing. But if you look at a company as a whole, and all they really care about is marketing… I don’t think that’s such a good thing.
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I’d go a step further and say that it’s best to care about people. If you care about the needs of the consumer, a better product/client/business/world will follow.
I like this model
Since when is marketing not about the product? “Product” has been part of the marketing 4Ps since 1953.
http://en.wikipedia.org/wiki/Marketing_mix
Matt: Naturally, in the ideal world, that would be the case. I guess I’m finding that as I look at a lot of the bigger, badder companies in the world, when they start to care about the marketing as a practice more than they care about improving their product, things start to get, well, shittier.
Nike is a good example. It seems to care less about making a great product (in particular with running shoes) than making great marketing. I’d argue that their shoes suffer as a result. So they’re stuck paying enormous unremarkable taxes year after year. After year.
Anyway, that’s my thought. Agree, disagree?