The Experimentation Imperative
View more documents from Clay Jones.
Here’s the deck I presented this weekend at the Planningness Conference. In a nutshell:
- The “place” where we all work is extraordinarily complex, difficult to understand and control
- I think, at least, we can look to the weather modification field for some signals as to what we should be looking at
- We need to focus on, and test for, the small things that drive people
- With digital, we can develop sharable experiments, outside our client work, to better understand these small drivers
- I’m sorry to all those from whom I stole images
I’ll be sharing the results of our brainstorms in another post.
We focused on coming up ideas surrounding four rich areas for exploration:
- Digital Anonymity
- Fan Causes
- Brands + Services
- Competition & Rewards
It’s a longish deck, but it’s actually a pretty quick read. Would love to hear your thoughts. Big thanks to Mark Lewis for having me out to talk to a bunch of really, really smart people.
