The Experimentation Imperative, v1

I’m talking this week at the Planningness Conference in San Francisco. I’m talking about the experimentation imperative within digital marketing agencies.

I’m talking about how traditional advertising got to be good, and how we can all work to improve digital marketing/advertising/whatever.

I’m also going to talk about two really interesting tropical storms.

You’ll have to wait until later to see more about these storms, but if you want to read up in advance, check out the STORMFURY and POPEYE wikipedia pages. Note: I’ll be changing the title to say, “Project” rather than “Operation”. Sorry about that.

And lastly, I’m going to talk about why we all need to be experimenting with things on the internets outside our client obligations. And even more importantly, why we have to share data with each other to make all our digital things better for the people. Because right now—and I hate to say this—we’re not doing consumers much of a service with the things we’re doing online.

If you have any examples of interesting digital experiments that you’ve done, send them to me. I’ll present them at the conference.

May I offer another post?

• October 17, 2009 — The Experimentation Imperative (0)
• August 27, 2009 — You’re This Big Scary Beast (0)
• October 1, 2009 — Icebergs (0)