October 2009
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Month October 2009

Hi there. I'm a Partner at Undercurrent, where I lead a team focused on helping ambitious organizations operate in ways that are beneficial to all their users.

On Digital Nation-States

It strikes me that, more and more, our digital lives are mirroring our real lives in ever more peculiar ways. From reflecting our everyday behaviors to forming new ones, the circles between “digital” and “real” are less a thoroughly overlapping Venn diagram and more a shared area. Which I hope for all of you is as fascinating as it is for me.

The nice thing is that it’s allowing more traditional fields of study to be assimilated into and affected by the things that happen online.

For me, one of the most interesting new overlaps is the one between international relations and digital social networks. I’ve been thinking about this for a couple years now, and I’ve been searching for a list of the major empires & superpowers through history. I finally found a list, and today whipped up the graphic at the top of the post. It’s by no means comprehensive, but it does serve to illustrate a point: the world tends to have a few major powers, and those powers tend to dominate for a while before they are surpassed by an up-and-coming state with greater resources and greater geographic focus.

Which seems pretty similar to how digital networks tend to come and go.

Which leads me to my conclusion:

Digital social networks are the new nation-states. Yeah, I said it. They share more with real nation-states than is immediately apparent. They have laws: the laws of each social network-state are those imposed by its creators or built by its population from terms and conditions, to user experience, to what things one user can see and that another cannot. Take, for example, the litany of Facebook T&C changes over the years, some of which caused uprisings among its population. Their developers’ decisions govern our experiences both with the site and with the rest of the people within the system. And while Facebook and Myspace and others are not sovereign in the way all true nation states are, it is conceivable that someday, there will be digital nationality to go along with or be codefined by “real” nationality.

There are value exchanges among people and people and between people and companies within this digital nation-state, laws can be broken and there are shared identities among the constituents of the state that can be defined against those of other, competing states. To wit, a significant body of work suggests that there are real differences between Myspace people and Facebook people. That these distinctions tend to fall along lines of economic class is no matter; it nevertheless suggests that despite the rise of Facebook, some people see their identities as being more correctly in line with one digital nation or the other.

So, what then? I suggest 5 key changes:

  1. That we start thinking of digital social networks as a potential working model for the society of the future.
  2. That instead of moving from one major network to another, we work to better a chosen digital nation state for the good of all its inhabitants.
  3. That Facebook and others work to elect a governing party of super-users that can help shape its future.
  4. That we recognize that each digital nation state should be unique, and that each has a value that may be unrelated to its size; we recognize the validity of the United States and that of the Principality of Liechtenstein.
  5. That access to these digital states be regarded as a right, rather than a privilege.

I’ll keep pushing this if you will.

Pulp Wave Fiction

This is brilliant.

I also have 4 Google Wave invites remaining…

The Experimentation Imperative

Here’s the deck I presented this weekend at the Planningness Conference. In a nutshell:

  • The “place” where we all work is extraordinarily complex, difficult to understand and control
  • I think, at least, we can look to the weather modification field for some signals as to what we should be looking at
  • We need to focus on, and test for, the small things that drive people
  • With digital, we can develop sharable experiments, outside our client work, to better understand these small drivers
  • I’m sorry to all those from whom I stole images

I’ll be sharing the results of our brainstorms in another post.

We focused on coming up ideas surrounding four rich areas for exploration:

  1. Digital Anonymity
  2. Fan Causes
  3. Brands + Services
  4. Competition & Rewards

It’s a longish deck, but it’s actually a pretty quick read. Would love to hear your thoughts. Big thanks to Mark Lewis for having me out to talk to a bunch of really, really smart people.

Why I Procrastinate

why i procrastinate

Because it’s more fun this way.

The Experimentation Imperative, v1


I’m talking this week at the Planningness Conference in San Francisco. I’m talking about the experimentation imperative within digital marketing agencies.


I’m talking about how traditional advertising got to be good, and how we can all work to improve digital marketing/advertising/whatever.


I’m also going to talk about two really interesting tropical storms.


You’ll have to wait until later to see more about these storms, but if you want to read up in advance, check out the STORMFURY and POPEYE wikipedia pages. Note: I’ll be changing the title to say, “Project” rather than “Operation”. Sorry about that.


And lastly, I’m going to talk about why we all need to be experimenting with things on the internets outside our client obligations. And even more importantly, why we have to share data with each other to make all our digital things better for the people. Because right now—and I hate to say this—we’re not doing consumers much of a service with the things we’re doing online.

If you have any examples of interesting digital experiments that you’ve done, send them to me. I’ll present them at the conference.


It strikes me that many brand sites are a bit like icebergs: cold, dark, sometimes beautiful, and disconnected from the rest of the world.

Which is sad.

The gorgeous photo above is from David Burdeny, which I found on FFFFOUND. The type is Blackmoor LET, and I added the thing that came first to mind when I saw these images.