Herald the Comfort Wipe

Thank you, Telebrands, for bringing us two amazing things: a great new product (the Comfort Wipe) and this most excellent infomercial. Let it be known that I’m a sucker for DRTV.

A few highlights:

1. Microsoft Impact: an underrated font choice.
2. The release button on the end of the wand: definitely looks durable. That should last
3. The lack of discussion of the wand being easy to clean is probably a good choice.
4. Is it me, or is the TP attaching to the wrong side of the wand? I feel like it would be better on the other side.
5. Until I saw this spot, I had no idea that (a) being a big guy had its advantages and that (b) one of the disadvantages of extra male mass is difficulty with wiping. But I guess that makes sense.
6. The old lady looks like she’s trying to seduce me while talking about her dignity. Not cool, old lady. Should we talk regularity next? That should lighten the mood.
7. As Brow Beat suggests, this is hardly the first innovation to the TP world since 1880. Charmin and Cottonelle both offer moistened, flushable wipes. And can I get some respect for quilted tissues?
8. NUDITY WATCH: There’s some near-nudity happening at 1:31. My slow-motion analysis reveals no substantive evidence of nudity here, but it’s darn close.

So, Telebrands, can I re-do your site?

And Charmin and/or Cottonelle, can we launch a line of moistened wipes that target guys? I think that would be a winner. It seems ridiculous to me that most people stick with dry paper for this task. I don’t see dog owners reaching for 80lb bond to clean up pet messes around the home.

While we’re on the topic, why don’t we try other fabric types? I suggest a seersucker texture, for sanitation during the summer months.

That is all.

May I offer another post?

• August 6, 2009 — Ice Cube, Nike, Details (0)
• June 29, 2009 — MTV’s Taildaters (4)
• June 4, 2009 — Ego iPhone App (0)