When I was very young, I wanted to be an architect. And then in college, for a while I wanted to pursue materials science. And then I found International Relations, and I wanted to become a diplomat.
Unfortunately none of these things irritated me much.*
And I’m realizing that the things I do, the things I’m really passionate about, are all fueled by a common vein: they piss me off.
I got started in advertising because most advertising is bad. I started this blog because I thought the “marketing blogs” out there seemed a little too declarative, like everyone “knew” the answer. I moved over to interactive stuff because I saw a lot of brands and people fumbling around in the dark.
I don’t have a lot of years of experience in any one particular field, but I’ve been annoyed by things for as long as I can remember.**
Not sure where this is going, but I do know that I like this approach. I like coming into a new discipline without being versed in all the jargon, expectations and norms that come with years of focused practice. Instead, I bring with me the things I don’t like about what I’ve seen and a curiosity for why that might be and what can be done instead.
If you’re looking for inspiration, look for things that suck. You’ll find it there.
* Except for international relations, which irritated me so much, seemed so backward, illogical and downright depressing that by the time I wrote my senior thesis, I wanted nothing more to do with the field.
** I am pretty optimistic, however, about my ability to change these things. It’s blind optimism, really, mixed with egotism. Take that for what it’s worth.