BMA Reports: New Ideas Feel Like Electrocution

This is slightly upsetting.

I feel like if you want to change people’s behavior, this is the wrong way to go. The image, headline and everything else in the email are blatantly telling folks that it’s going to be painful, and it’s going to suck.

And, “Everything you’ve been doing to this point has been completely wrong, dummy.”

One of the big points of resistance I felt when talking about being more socially responsible with marketing is that a lot of people — agencies, consultants, all of us — are so aggressive about change that the establishment just stops listening after a while. And all the articles that are written about the screwups, the “convoluted social landscape”, the need to talk to a “professional consultant” seem to support the needs of consultants rather than the needs of businesses and the actual users of these internets.

Let’s stop talking about it like it’s so painful.

There are a ton of little things to figure out, but that’s what makes it interesting. I don’t know about you, but I like interesting, complex problems, as they’re the most fun and rewarding to solve. Sigh.

May I offer another post?

• March 13, 2009 — The Social Web and B2B Marketing (6)