Out, Out Damn Spot

Writing makes a difference. Show some love to the writers in your life this week, and pray that they give you work like this:

Instead of work like this:

I’m sorry to whoever was involved in this… but I’m just not feeling it.

And to top it all off, I was watching an episode of The Office on Hulu the other night, and saw this little ad in the top right. Pretty innocuous at first, right? The text reads, “See the extended cut here.”

See the extended cut - Ad on Hulu.com for State Farm

And when you click, instead of getting an extended cut of the video you were watching on Hulu, you get this:

Damn you, State Farm

I mean, really? “See the extended cut” means I’m going to get more of what I’m watching–in my mind, at least–not a longer version of your already crappy ad. You had a huge opportunity to sponsor longer, desirable content, State Farm, and you’ve messed it up.

Out of touch-ville. Yeah, you’re there.

Comments

5 Comments so far. Leave a comment below.
  1. kevin,

    “out of touch-ville”? really?

  2. Yeah. I know. I played with that “sentence” for a while before posting, and it wasn’t getting any better. It also couldn’t get much worse.

    But the spot sucked, and the way they co-opted a useful phrase: “See the extended cut.” If you could lower the amount I want to trust banner ads, that just did it.

  3. I know the State Farm ad isn’t the best, how would you have done it different? What I did like was the commercials leading up to it where you see him from behind. I would like your opinion since I am trying to get into an Agency myself.

  4. Dan – I guess it just felt like borrowed equity to me, rather than something that genuinely fit with the brand. Maybe I would have not spent the money on the endorsement and media time, and instead invested in something a little more innovative and cool as an R&D project.

    Creatively, I would have tried to use LeBron’s unique, affable personality and decent acting skills to better effect. Hiding him in that costume doesn’t do much for me. I dunno. Seemed cheap, like they went half-way. LeBron’s been in some great work, and did his part to make it good…this is just a bad example of how to use a celebrity. Anyway, that’s my brain-dump on it. Your thoughts?

  5. Dan Doerr,

    I liked the spots leading up to the commercial. I can see the idea of hiding him in the uniform. I think his brand was better suited to see his image. I think you could use him in another role with the brand, such as a contest or something along those lines, But since its the NFL they might have been better using a another athlete.

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