Writing makes a difference. Show some love to the writers in your life this week, and pray that they give you work like this:
Instead of work like this:
I’m sorry to whoever was involved in this… but I’m just not feeling it.
And to top it all off, I was watching an episode of The Office on Hulu the other night, and saw this little ad in the top right. Pretty innocuous at first, right? The text reads, “See the extended cut here.”
And when you click, instead of getting an extended cut of the video you were watching on Hulu, you get this:
I mean, really? “See the extended cut” means I’m going to get more of what I’m watching–in my mind, at least–not a longer version of your already crappy ad. You had a huge opportunity to sponsor longer, desirable content, State Farm, and you’ve messed it up.
Out of touch-ville. Yeah, you’re there.