Comments on: The Interwebs Presentation http://exitcreative.net/blog/2008/12/the-interwebs-presentation/ web things, brand things, real things. by clay parker jones Mon, 08 Mar 2010 23:07:32 +0000 hourly 1 By: The Interwebs | Royaltech by Benn Glazier http://exitcreative.net/blog/2008/12/the-interwebs-presentation/comment-page-1/#comment-1131 The Interwebs | Royaltech by Benn Glazier Mon, 15 Dec 2008 22:42:26 +0000 http://exitcreative.net/blog/?p=548#comment-1131 [...] you can read the full back-story… Bookmark and shareDiggdel.icio.usFacebookTechnorati No Comments, Comment or [...] […] you can read the full back-story… Bookmark and shareDiggdel.icio.usFacebookTechnorati No Comments, Comment or […]

]]> By: Monoranu http://exitcreative.net/blog/2008/12/the-interwebs-presentation/comment-page-1/#comment-1130 Monoranu Sun, 14 Dec 2008 09:51:48 +0000 http://exitcreative.net/blog/?p=548#comment-1130 My mom (58) just added me as a friend on Facebook last week and a few weeks ago I found out that an uncle (72) runs 2 blogs on a regular basis. I should mention that I am from Romania and we the use of internet was not very common until 10 years ago. The web is in fact the greatest thing that ever existed. :) My mom (58) just added me as a friend on Facebook last week and a few weeks ago I found out that an uncle (72) runs 2 blogs on a regular basis. I should mention that I am from Romania and we the use of internet was not very common until 10 years ago. The web is in fact the greatest thing that ever existed. :)

]]> By: Friday Links: On simplicity, etiquette, and inspiration | Inside the Nerdery http://exitcreative.net/blog/2008/12/the-interwebs-presentation/comment-page-1/#comment-1132 Friday Links: On simplicity, etiquette, and inspiration | Inside the Nerdery Fri, 12 Dec 2008 21:56:40 +0000 http://exitcreative.net/blog/?p=548#comment-1132 [...] of the most informative, thought-provoking things I read today (read more about the presentation on Jones’ blog Exit Creative). Sure it covers well-trod ground — social media, web design, content — but what Parker [...] […] of the most informative, thought-provoking things I read today (read more about the presentation on Jones’ blog Exit Creative). Sure it covers well-trod ground — social media, web design, content — but what Parker […]

]]> By: Marcus Osborne http://exitcreative.net/blog/2008/12/the-interwebs-presentation/comment-page-1/#comment-1141 Marcus Osborne Thu, 11 Dec 2008 02:24:14 +0000 http://exitcreative.net/blog/?p=548#comment-1141 CPJ Nothing wrong with what Gossage said. And I agree that much of what worked then works today. But is it as effective? You can still use TV's, golf clubs, tennis racquets, cars etc from 50 years ago when he was in his prime but would they be as effective? When the first TV commercials came out, they consisted of a guy reading from a script (probably with a cigarette in one hand) in front of a mike. Why? Because that's how they did it on radio. It took a while for them to realise the power of TV but then they did, TVC's were born. The TV is a great platform but there are 6 majors and 500 cable or sat channels in the US. Unless you've got really deep pockets, you simply cannot communicate with enough of the right consumers, whatever your product. Much of Obama's success was a result of his TVC's being aired on small regional cable channels. Each TVC was designed to engage that particular segment. The internet is a great platform, if used correctly. As an example, for the automotive industry, running slick generic TVC's that aim to reach as many people as possilbe and hope that some will be interested is simply a waste of money. The whole process must be based on segmented strategies that engage specific targetted audiences with an appealing message to that segment only. CPJ
Nothing wrong with what Gossage said. And I agree that much of what worked then works today. But is it as effective? You can still use TV’s, golf clubs, tennis racquets, cars etc from 50 years ago when he was in his prime but would they be as effective? When the first TV commercials came out, they consisted of a guy reading from a script (probably with a cigarette in one hand) in front of a mike. Why? Because that’s how they did it on radio. It took a while for them to realise the power of TV but then they did, TVC’s were born. The TV is a great platform but there are 6 majors and 500 cable or sat channels in the US. Unless you’ve got really deep pockets, you simply cannot communicate with enough of the right consumers, whatever your product. Much of Obama’s success was a result of his TVC’s being aired on small regional cable channels. Each TVC was designed to engage that particular segment.
The internet is a great platform, if used correctly. As an example, for the automotive industry, running slick generic TVC’s that aim to reach as many people as possilbe and hope that some will be interested is simply a waste of money. The whole process must be based on segmented strategies that engage specific targetted audiences with an appealing message to that segment only.

]]> By: Clay Parker Jones http://exitcreative.net/blog/2008/12/the-interwebs-presentation/comment-page-1/#comment-1140 Clay Parker Jones Wed, 10 Dec 2008 14:44:38 +0000 http://exitcreative.net/blog/?p=548#comment-1140 Christy - Thanks for the kind words. Glad to have one of Australia's next advertising luminaries in my comments. Marcus - The funny thing is that I feel like even old-line advertising greats were saying things that make sense for the web today, and maybe even make more sense than they did then. For instance, Howard Gossage: <blockquote>“The buying of time or space is not the taking out of a hunting license on someone else's private preserve but is the renting of a stage on which we may perform.”</blockquote> Thanks for stopping by. Joe - Yeah. It's interesting. And a bit scary for some. Glad you liked. Christy - Thanks for the kind words. Glad to have one of Australia’s next advertising luminaries in my comments.

Marcus - The funny thing is that I feel like even old-line advertising greats were saying things that make sense for the web today, and maybe even make more sense than they did then.

For instance, Howard Gossage:

“The buying of time or space is not the taking out of a hunting license on someone else’s private preserve but is the renting of a stage on which we may perform.”

Thanks for stopping by.

Joe - Yeah. It’s interesting. And a bit scary for some. Glad you liked.

]]> By: Donna http://exitcreative.net/blog/2008/12/the-interwebs-presentation/comment-page-1/#comment-1133 Donna Wed, 10 Dec 2008 02:13:12 +0000 http://exitcreative.net/blog/?p=548#comment-1133 no props for him. I made the avatar, vince took the picture no props for him. I made the avatar, vince took the picture

]]> By: mynameisjoe http://exitcreative.net/blog/2008/12/the-interwebs-presentation/comment-page-1/#comment-1138 mynameisjoe Wed, 10 Dec 2008 01:48:13 +0000 http://exitcreative.net/blog/?p=548#comment-1138 Hmmm...Internet you say? Social media you say? This presentation was relevant to my interests. Hmmm…Internet you say? Social media you say? This presentation was relevant to my interests.

]]> By: Marcus Osborne http://exitcreative.net/blog/2008/12/the-interwebs-presentation/comment-page-1/#comment-1137 Marcus Osborne Wed, 10 Dec 2008 01:47:12 +0000 http://exitcreative.net/blog/?p=548#comment-1137 I can't remember how I stumbled across your blog but I'm glad I did! It warms the cockles of my heart when I see presentations like this. Our business isn't complicated - all we're doing is selling stuff - but it seems to be getting more and more complicated and I spend half my time learning the meaning of new words that are replacing words did a good job in the first place! Anyway, rant over, I'd like to suggest that agencies go into meetings looking at the products through the eyes of the prospect & customer and what the prospect/customer values. In the customer economy that we are in, mass economy tactics won't work. What brands need to do is to develop an economic, emotional and experiential relationship with customers. The internet and in particular web 2.0, gives us the opportunity to do this. But we can't use mass economy tactics because each customer is different and must be treated differently. And prospects are different to customers and should also be treated differently. In fact, to succeed, brands need to view customers as collaborators not customers (did I make that up or did I read it somewhere? Either way, it's good!) I can’t remember how I stumbled across your blog but I’m glad I did!
It warms the cockles of my heart when I see presentations like this. Our business isn’t complicated - all we’re doing is selling stuff - but it seems to be getting more and more complicated and I spend half my time learning the meaning of new words that are replacing words did a good job in the first place!
Anyway, rant over, I’d like to suggest that agencies go into meetings looking at the products through the eyes of the prospect & customer and what the prospect/customer values. In the customer economy that we are in, mass economy tactics won’t work. What brands need to do is to develop an economic, emotional and experiential relationship with customers. The internet and in particular web 2.0, gives us the opportunity to do this. But we can’t use mass economy tactics because each customer is different and must be treated differently. And prospects are different to customers and should also be treated differently. In fact, to succeed, brands need to view customers as collaborators not customers (did I make that up or did I read it somewhere? Either way, it’s good!)

]]> By: christy http://exitcreative.net/blog/2008/12/the-interwebs-presentation/comment-page-1/#comment-1134 christy Tue, 09 Dec 2008 22:21:11 +0000 http://exitcreative.net/blog/?p=548#comment-1134 Hey Clay - Jen sent the pressie to me and I got a chance to look at it this morning (damn time difference) Hope it went well though, definitely some great stuff in there. I might have to pass it on to a couple people here who go pale and have to sit down just hearing the word social media. Also, props to your mom. Mine can barely check email, although since I've been in Australia she has even been googling the weather here. Good stuff. Hey Clay - Jen sent the pressie to me and I got a chance to look at it this morning (damn time difference) Hope it went well though, definitely some great stuff in there. I might have to pass it on to a couple people here who go pale and have to sit down just hearing the word social media.

Also, props to your mom. Mine can barely check email, although since I’ve been in Australia she has even been googling the weather here.

Good stuff.

]]> By: Clay Parker Jones http://exitcreative.net/blog/2008/12/the-interwebs-presentation/comment-page-1/#comment-1136 Clay Parker Jones Tue, 09 Dec 2008 20:11:42 +0000 http://exitcreative.net/blog/?p=548#comment-1136 Yes. It worked, Jen. Dad, that's quite a nice one. I'm impressed. Lots of good feedback from today! Yes. It worked, Jen.

Dad, that’s quite a nice one. I’m impressed.

Lots of good feedback from today!

]]>