Unbelievably awesome stuff. The fella behind the wheel is Ken Block, founder and Chief Brand Officer of DC Shoes. He’s also a rally car driver (obviously). This is the kind of thing that more companies should be doing. It’s gotta be nice to have a “CBO” that drives a rally car. I bet the approval meeting took like 3 minutes.
Eddie Izzard is hilarious.
Great concept. Better execution.