October 2007
Mon Tue Wed Thu Fri Sat Sun
« Sep   Dec »

Month October 2007

Hi there. I'm a Partner at Undercurrent, where I lead a team focused on helping ambitious organizations operate in ways that are beneficial to all their users.

Helio: Nice Fine Print

Great fine print from Helio in a recent issue of GOOD.

Available Spring 2007. Don’t blame us for third-party content or services. Our super-advanced 3G service is available in select locations in the red states, the blue states and even the green states. Some features are network, condition and device dependent and are not available in all areas or on all devices. Service is subject to Helio’s Membership Terms. Some restrictions apply, but not too many. See your Helio representative for the few that do. Some features may not be available at this time, but are coming soon. Helio, the Helio logo, Ocean and “Don’t Call it a Phone” are trademarks of Helio LLC. AOL is a registered trademark of AOL LLC and all other marks are the property of their respective owners. Google and the Google logo are trademarks of Google Inc., in the United States and elsewhere. For more information on Helio, visit www.helio.com. And congrats, you’re the only person who’s made it this far.

Emphases are mine.

Oh, beautiful Ferrari

This is nice. It’s a Shell ad that follows Ferrari F1 cars through various major cities. I can’t even fathom how much this must have cost, but it’s beautiful, even on YouTube. This is one of the better-optimized web videos I’ve seen.

Claude Lelouch’s Rendezvous… from Dat on Vimeo.

As is this. It’s part of a mashup between Google Video and Google Maps that tracks the progress of Claude Lelouch through Paris in 1978. Apparently Lelouch was a film director back in the day that had an F1-driving friend. They put a steadycam on the front of a Ferrari 275 GTB (thank God they weren’t doing this kind of stuff in a 250) and tore through Paris, topping out at 140 MPH. All without closed roads.


And then there’s this, Victory by Design. I used to have a link to the hour-long program, but it seems to have been taken down, sadly enough. The quality was good enough (both the program and the optimization) that I felt like web video could really replace TV. But now if you go here you can see all the segments in a row. Not as good at all, but still, it’s a great series.

By the way, why is YouTube’s internal search so terrible? It’s easier to type in “blah blah Youtube” to Google than search with the Youtube-supplied search. They should fix that.

Mmm. Targeting by BMW.

I love it when ads are done well. Especially when they’re targeted at me. Because then I am really certain of my love. This BMW ad is beautiful. It’s aimed square at people who already love the BMW 3 series. Gosh I love it.

Instant Cameras

Instant cameras. I haven’t seen one in action for a long while. Last night I went out with my friends and we left our digitals at home. So we grabbed two instant cameras from Walgreens, documented the evening and got them developed today. The results were, well, different.

Eff You

You can’t delete the bad ones.


You can’t always frame things right. Or see if it came out the way you wanted.

A Mistake in Film Processing

But you get beautiful errors like this one. Can’t happen with digital. It either is (1) or it isn’t (0). Analog is much more interesting. And looking through a viewfinder is kindof a quaint process.

Building a Better Gravestone (Lo-Fi Blog 8)


Following in the footsteps of my father, I love cemeteries. Grave markers are such an interesting thing. There’s shiny ones, beautifully scarred old ones, tall ones, artsy ones and even little houses for the dead. Fascinating.

But, like toilet paper, relatively mature innovation-wise.

So a few years back on my way home from a track meet at Whittier College, I thought it might be nice to make them electronic: put a big touch screen on the front and load them full of pictures, videos, stories, poems, whatever, so that when you went to visit a loved one, you could get to all your memories right then and there.

I’m sure loads of people will find this idea repulsive. Which is understandable. But given that:

  1. Right now I am creating a massive amount of content online. In the last year I’ve posted 1,540 pictures to Flickr and written 200-ish posts on this blog. I’ve got 31 videos on YouTube, and profiles on Myspace, Facebook, etc. etc.
  2. Someday we all will die, leaving a ton of stuff floating around online. My current pace will give me about 26,500 pictures, 11,000 posts and 1,700 videos by the time I’m 80.

It might be nice, then, to make it easy to access all this content from one physical location.

Basically what you’ve got is a traditional marble headstone, but with a solar panel up top to provide power to the system. Put one of those awesome multi-touch screens on the front and give it Wi-Fi to allow it to update itself as necessary. You could make some of the content public, keep some of it private & intimate, etc. You could even log in with a password and upload your own content–perhaps a special song or whatever–for when you return to pay respects.

What do you think?

This is what you think of me?


Courtesy of my good buddy Kevin at kpanke.com. Sent to me via IM.

Pop-up Bar? The “Stoli Hotel”. Curious.


Received this in the email today. Not sure why, or where they got my address. But, whatever. It’s free. And right up the street from my house, at 240 N. Ashland. I’ll be going, if only to see if their strange little ‘hotel’ idea is any good.

Signup by clicking here for the Stoli Hotel. I believe it’s a pop-up bar or something weird like that.

Nice car work

From Jeep, via Hee-Haw Marketing. Good one, Paul.

From Renault, via I Believe in Advertising & NOTCOT.

Nice to see some good TV stuff for car companies.