Oh my god. Branded urns. In die-cast aluminum.
There are many people who for their own reasons want to believe that themed funerals are a passing fad. They believe that the idea of branded funeral products is trend that will sputter out and that this company will fail.
We believe otherwise. (Otherwise, there would be no reason to be in the business, right?)
There are 75 million Baby Boomers in the US alone. As a generation they are used to getting not only what they need, but what they want â€“ and what they want are brands.
Think of it this way: people donâ€™t buy soda â€“ they buy Cokeâ„¢ or Pepsiâ„¢. They donâ€™t buy cars: they buy GMâ„¢ or Toyotaâ„¢ or BMWâ„¢. They wear branded clothes, eat branded food, carry branded phones (you likely donâ€™t have a PDA â€“ you have a Blackberryâ„¢ or Treoâ„¢) and make â€œXeroxesâ€ (our apologies to Xeroxâ„¢) instead of photocopies.
So, if in life people are brand loyal, why should that not extend to their funerals?
Because it’s creepy, that’s why. Excerpt from Eternal Image, the company behind these crazy urns.