February 2007
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Month February 2007

Hi there. I'm a Partner at Undercurrent, where I lead a team focused on helping ambitious organizations operate in ways that are beneficial to all their users.

exitcreative redesign idea


So here’s my new design idea for exitcreative. I want to bring the blog and the site into one cohesive design, because it doesn’t really make sense to me to have two different looks. You can click the image above or right here to see it bigger. The font I used is District (it was free, here) and the cool tattoo-looking thing I got from Design Fruit, available for free here.

I’d love it if you could give me some feedback. I’ve never designed a WordPress Theme, and I’m a little afraid of it, but I think I can figure it out. Making it widgets-ready is going to be tough. Just for reference, here’s my old design, which is still up:


Lo-Fi Blog 6

blog success

Current Web Hotness

Oh there’s some hot stuff going on in the web right now. In case you aren’t all over my del.icio.us, here’s a recap. Most of this stuff I found on notcot.org, which is in the list. Check it out if you’ve not already done so. But before the cool stuff, check out my friend Ivor’s blog, Ivor’s Approved Things, where he gets into it with Symantec. His blog is pretty new (15 posts), and he has zero links to his blog. But shortly after he burned Symantec for their shoddy customer service survey, he got a response back from the company, both on the blog and on the phone. So kudos to Symantec for being responsive, even to bloggers with a small readership. Well done. With that, on to the fun stuff.


Write Something is an “Endless Senseless Interactive Book”. Go there and make an entry. It’s fun and it’s collaborative. Not sure why it exists but I added my own two cents. I really didn’t think (as they told me to do) as I wrote my passage: “Be wild, kid. Love. Weep. Run. Laugh. Hang over. Smash your face in a pillow. Crash through a berry bush.” I particularly liked this passage: “Sweet fall. So on. And I was like ‘Totally, snail!’ Dreary dream/alcohol soaked Sunday afternoons linger like cigarettes on the skin of our clothes and wash off like paint not nearly dry, never. I speak and amble in my words around your ear and my hands trace the gentle, jagged curves of your back and your being and the night creeps into the afternoon. And we lay like Sunday until morning comes and undresses the sky from her black gown. Sometimes we think we’re bitter.” It makes no sense but it’s awesome. Like Method Man.


The Art of Quitting.com is a site where people submit anti-smoking ads. Some of them are good, some of them aren’t in English, but all are proof that people will make cool stuff for you if your cause is right.


Everyone Else has had More Sex Than Me is a hilarious Flash animation by Bernard Derriman. It’s super funny. And it has rabbits. I love the style.


notcot.org is a community where people submit images and a bit of text (a bit like I’m doing now) of cool online stuff that’s worth checking out. It’s sick, and where I’ve been finding most of this stuff.


This is fascinating. Point-and-shoot people…are they using Shutterbug or Snapfish? Is the sheer volume of photos taken by DSLR users overwhelming the P&S folks? And Nikon is getting SPANKED despite their sponsorship (or whatever it is) of the Flickr. I love Flickr, by the way. If you’re not a user, you should be.

DJ Qbert’s Wave Twisters on YouTube. It’s dope. The second one (part 2) is a little better, I think, because it takes less time to get going. But this turntabilism and video mashup is great. And really, really weird.


This is Audrey Snak’s portfolio site. It’s the best artist portfolio site I’ve seen. Great music, very engaging Flash, and simply excellent, gritty design.

Happy Valentine’s Day

Valentine’s Day sucks. It’s enormously expensive, and comes one day before you get paid. What’s up with that?

Ah well. I found this porny poem on Slate.com. It’s by Robert Frost:


You come to fetch me from my work to-night
When supper’s on the table, and we’ll see
If I can leave off burying the white
Soft petals fallen from the apple tree
(Soft petals, yes, but not so barren quite,
Mingled with these, smooth bean and wrinkled pea;)
And go along with you ere you lose sight
Of what you came for and become like me,
Slave to a springtime passion for the earth.
How Love burns through the Putting in the Seed
On through the watching for that early birth
When, just as the soil tarnishes with weed,

The sturdy seedling with arched body comes
Shouldering its way and shedding the earth crumbs.

If you don’t just love that you’ve got something wrong with you. Have a good one!

Brands are like kaleidoscopes


  1. Make some cool stuff. Posters, ads, TV shows, websites, DM pieces, products, services, packaging, etc.
  2. Get that stuff in front of people.
  3. Let them make an image, colored-in by bits and pieces of the things you create.

More detail on my f l i c k r. Photos taken with my new favorite thing, my agency’s Nikon D50.

Asics Onitsuka Tiger Ad, video & print

The video:

The print:


Nice. Easy integration. Looks like the proposition (Made of Japan) made its way through to the ad.

Via Freshness. It’s a collabo between Gary Baseman and Marcel Christ.

From my walk home


Outside of Jerry’s Deli on Madison. The design style of this sign is the polar opposite of the Deli sign. I’m sure some agency would have said the signs would compete with each other, but the combination they’ve stumbled upon is wonderful. Charming, even.

Reminds me of my aunt & uncle’s filing system for customer accounts at their bike store. It’s a box with pieces of paper in it. On the paper scraps are names and amounts. If you have a tab, you’re “In the box.” No Excel, no analytics, just names on papers in a little box. It’s probably not the “right” way to do it, but it works for them. Not everything has to be perfect. And it’s likely better that way.

Super Ads

I liked the Tundra ads the best. And they actually say something useful about the thing they’re selling: