Comments on: Lo-Fi Blog 3

By: Clay Parker Jones

Clay Parker Jones — Wed, 10 Jan 2007 15:10:58 +0000

CK - Glad you like it. I’m sticking with it. But the blog-pressure mounts with every satisfied reader. And as for your last point, I think that’s universally true of anyone engaged with something creative. Just something we have to live with, I guess.

Gavin - This is exactly why agency AEs shouldn’t be MBA types, at least in the traditional sense. I think you need to have some creativity on the account “side” of things (the division there is another rant) or else you get management of creative, instead of support for the same. As far as promo materials go, check out Cellar Door (http://tokyohanna.blogspot.com/) today, there’s a good example of a GOOD version of this. But I think our problem is that we’re our own worst critic…

By: Gavin Heaton

Gavin Heaton — Wed, 10 Jan 2007 11:54:54 +0000

Interesting train of thought, Clay … when I was a Marketing Manager, my focus was on “managing” — managing the politics, the budget, the relationships in and outside the company, developing new offerings, writing the business cases etc. Of course, anything the agencies would deliver would be “my” idea — after all it was my neck on the line.

On the agency side, my focus is on demonstrating innovation … bringing insight, provoking thought and also delivering. However, my ownership ends at a certain point — usually when it enters my client’s organisation. While I may be the brand custodian … I am not the brand owner.

When it comes down to it, agencies are able to creatively push the limits of a brand where most businesses do not allow their marketers that leeway. The same happens in agencies — how many put together lamo Christmas cards for themselves? Almost all. It’s not that we CAN’T do a good job, it’s that we are worried about our job.

By: CK

CK — Wed, 10 Jan 2007 03:07:28 +0000

Why Lo-fi got it’s graphics on. Perfect. My roommate in college would do a graphical + one-line-of copy “Thought of the Day” series. I still have one. I miss those…well now we have Lo-fi.

Keep it up.

And yes, self-portraits are tough. I can “see it” in my head — the entire campaign and creative — but I can’t draw it. Or myself.

By: Clay Parker Jones

Clay Parker Jones — Tue, 09 Jan 2007 23:27:24 +0000

PS, if you can’t read that 2nd-to-last sentence it says “The 4As got a PR agency, after all.” This is the original photo taken by my friend Liz Peterman. Sorry to my roommate for cutting him out:

Two things I love about this new lofiblog medium:
1. Mistakes. Crossing them out is fun, and funny to see online. Imperfections are beauty.
2. That you can see yesterday’s entry through the back of the paper.