Hi-Fi Blog 2: Direct Mail

Jan 17, ’07 8:11 PM
Author Clay Parker Jones Categories hifiblog

[youtube]XABDCUoWNbc[/youtube]

Don’t get me wrong, I think DM is great. But I got some examples of crappy DM that made me mad.

One is a fake clipping from Trend Letter, a newsletter that isn’t staying with the times. $195 for a print subscription? I can get that stuff on Springwise and PSFK, thanks very much.

The other is a salvo of redundant postcards from Artisan Talent. They need more talented people looking at their DM list. Perhaps they can find them among the many talented folks they represent. Or maybe DM isn’t part of the booming artisanal industry?

The key points?

  1. Don’t send crap.
  2. Don’t try to fool me. When I figure out, I’m pissed.
  3. Check your list. Get it de-duped. It’s an automated, cheap process these days.

Comments

12 Comments so far. Comments are closed.
  1. Lauren,
    Thu Jan 18, 2007 at 1:54 am

    love the sound effects; they actually made me laugh out loud. see you on friday (if i don’t get too drunk at kareoke on thursday night and “forget” to set my alarm…….) ooooh slam!

    and one other thing — it kept running through my head during your entire video:
    every day i’m hustlin, every day i’m hustlin, e-every day i’m hustlin

  2. Clay Parker Jones,
    Thu Jan 18, 2007 at 2:00 am

    Thanks, yo. I thought they might have been over-the-top but I guess they’re OK.

    And, yeah, you got me there. I have no response.

    Friday it is. Find a job yet?

  3. Oakie,
    Thu Jan 18, 2007 at 4:12 am

    Hahaha! Clay, you should burn that trend letter in the video.

  4. Lauren,
    Thu Jan 18, 2007 at 9:37 am

    Nope… I got nothing.

  5. Todd And,
    Thu Jan 18, 2007 at 9:39 am

    Nice! Love the laugh track. I’ve received a few of those fake post-it, appears-to-be-cut-out-of-a-magazine direct mailers too!

  6. Aunt Mel,
    Thu Jan 18, 2007 at 9:44 am

    Love it!

  7. Donna,
    Thu Jan 18, 2007 at 9:46 am

    I better go get your dad out of bed…..

  8. Durry,
    Thu Jan 18, 2007 at 10:08 am

    For the record, I saw this last night…and the time stamp was CT.

  9. CK,
    Thu Jan 18, 2007 at 11:29 am

    great job on this, Clay. Loved the sound effects (fun!) and you’re very comfortable “on camera”. I blogged about this in my corner…i hope it will send more readers/viewers to your hi-fi/lo-fi blog.

  10. Clay Parker Jones,
    Thu Jan 18, 2007 at 11:52 am

    Thanks, all. Glad everyone liked it!

    And CK, thanks for the link-love and the kind words. I really appreciate it. I’ll let you know about the metrics of your PR campaign for me on your blog. It should have results, given your readership!

  11. Lewis Green,
    Thu Jan 18, 2007 at 12:11 pm

    Clay,

    CK sent me your way. Love the post, not so much the video. I don’t have the patience for more than about a minute. Not into blogs to be entertained; just want the info. Good idea to offer both formats though. Widens your appeal. I look forward to visiting frequently.

  12. Clay Parker Jones,
    Thu Jan 18, 2007 at 12:19 pm

    Lewis – As I said over on CK’s blog, thanks for the critique. I really do appreciate it… Glad to hear you’ll be coming back here from time to time.