exitcreative Topics for 2007

Dec 8, ’06 11:49 AM
Author Categories Wading

Written in my moleskine the other day in the Beer Bistro (my favorite bar, currently, in Chicago):

Blog posts to think about:

  • Why does ESPN do so well?
  • Best beer marketing
  • Interviews with CMOs at Dogfish Head and Sierra Nevada
  • Making small websites great
  • The challenge of a small brand
  • Advertising cheaply
  • The Brown Shoe Movement and the recent Nike revolution
  • Myspaces
  • Lo-Fi Blogging/Episodic Marketing
  • Human marketing (dating)
  • Working at a small agency
  • Blog review of the week/Why ___ is on my blogroll
  • Wine Marketing: how the hell does it work?

Comments

3 Comments so far. Comments are closed.
  1. exitcreative,
    Fri Dec 8, 2006 at 11:50 am

    Ohh….

    AND: Hiring per the brand

  2. Paul Marobella,
    Sat Dec 9, 2006 at 11:16 am

    Your idea about small brand challenges, check out the book The Pirate Inside. One of the best books on how challenger brands that win and how they look at consumer insights in a totally new light.

  3. exitcreative,
    Mon Dec 11, 2006 at 6:59 am

    Thanks, Paul. I’ll check it out.