October 2006
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Month October 2006

Entries 6 Total

“You might want to sit down. I don’t know how good your balance is”

Oct 31, ’06 12:02 PM

[youtube]GFQk6su0A5I&NR[/youtube]

Damn, son.

The LeBrons are back. Watching football on Sunday, this stopped both myself and my roommate dead in our collective couch-potato tracks.

Firstly, the music is great. UPDATE: It’s “Summer Madness” by Kool and the Gang.
Secondly, LeBron is a character. Or four.

Thirdly, those shoes look amazing.

And finally, Nike has a great site to go along with it. Quick-loading, flash-tastic with a really functional interface. Click here. Nike provides a little behind-the scenes look for good measure. The last line is hilarious…

[youtube]vuBxemvGS3U[/youtube]

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Ras the Destroyer

Oct 30, ’06 8:31 AM

Ever seen one of these? The following is a High-Capacity Planer at work on an alley near my office:

planerb.jpg

planer.jpg

They’re pretty amazing machines. With four independently steered tracks, they crawl along concrete, asphalt, whatever, and chew it up about 3″ of the surface into little tiny pieces that are conveyed out the front and into a waiting dumptruck. The resulting level surface is then ready to be coated with a tar-like binder and coated with chip/seal asphalt. It usually takes these machines four passes per two-lane road, and they’re noisy, scary beasts. But it is their fearsome capabilities that make them interesting.

This particular model is made by Dynapac, and it’s one of the cleanest, best-designed models I’ve seen. Most are old, rickety monsters that don’t look particularly safe.

Find out more here. Dynapac has itself a pretty decent little website.

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Updates, and new work

Oct 26, ’06 1:49 PM

“Don’t worry, the ZipDee is OK”

“We need an RV to match our ZipDees”

“Hold It! The ZipDee is still on.”

Body copy, same on all:
Superior metals, fabrics and craftsmanship make ZipDee the strongest, longest lasting awnings available. To learn more, call 800.338.2378 or visit zipdeeinc.com.

Here’s the agency’s most recent work. I think it’s pretty decent (that’s why I’m showing it here). These three print ads are for ZipDee Awnings, a small RV awning company that has been quietly making top-notch aftermarket and OEM pieces for a variety of RVs. They are the only awnings you can get on Airstream trailers. I’ve been to the factory, and compared them to other awnings, and they really are spectacular. The have this closed D-channel aluminum tubing that’s a lot stiffer than the C-channel used by their competitors, and they’ve been known to withstand incredible conditions. Unfortunately, their brand had died-off over the past decade, as a previous owner ran the company into the ground. Many people believed that ZipDee had gone out of business. These ads are part of their reintroduction to the marketplace. We hope to have an opportunity to re-do their website soon.

We came up with this concept after hearing some pretty outlandish stories about people and their awnings. It struck us as somewhat strange that people actually had “RV Awning Stories” … but they did! These ideas are somewhat overblown versions of the stories we heard.

You can’t tell here, but the color panel on the bottom of each ad is a bit of their signature Sunbrella fabric and their actual embroidered logo. I think it’s a nice touch.

The creative/art direction is by my main man Jim Gasper, and the copywriting was by Greg Beers, who has since moved on from Meyers + Partners. And this is the first project I can truly say that I managed all by my lonesome, from initial interviews to research to the brief to concepts to approvals to media. Fun stuff.

And over at my homepage, I updated my “Work” page. Go here to see what I’ve been up to: http://exitcreative.net/work.html.

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exitkicks: the new blog

Oct 19, ’06 12:19 PM

ec.jpg

I’ve started another blog, this time about shoes. Specifically, I have always wanted to make shoes, and I’ve always talked about having a shoe company, and it really excites me, so here I go. I dunno which path lights my fire the most… brands or shoes? We’ll see.

exitkicks is going to chronicle my journey from now (raw substrate) up to the point when I achieve enormous success and am running my own shoe business. ‘Cause that’s definitely gonna happen.

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Coin Rally

Oct 18, ’06 2:20 PM

[youtube]0-Bje2VkEvM[/youtube]

Execution, baby.

Comments (2)

I’ve been a bad blogger

Oct 11, ’06 9:05 AM

Sorry to those who’ve been clamoring for more of my words. Not sure how many there are, but like I said, I apologize to y’all. Normal service to resume shortly.

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